Beaux-Arts Classic Products New Brand Logo – Mission Statement
The griffin, is a legendary creature with the body, tail, and back legs of a lion; the head and wings of an eagle; and sometimes an eagle’s talons as its front feet. Because the lion was traditionally considered the king of the beasts and the eagle the king of birds by the Middle Ages the griffin was thought to be an especially powerful and majestic creature. Since classical antiquity, Griffins were known for guarding treasure and priceless possessions.
It was our intention to create functional works of art. To provide a classic replacement to the unattractive industrial elements found in all homes and commercial spaces, such as heating and air conditioning vents and recessed lights.
So Beaux-Arts was founded to fill this void in the marketplace. To do so, we would re-introduce the decorative arts to the interior design industry. The decorative arts movement began during the Italian Renaissance when fine arts were introduced to functional elements like furniture, fireplaces and staircases. It blossomed in mid 19th century England when William Morris created wallpaper with fine arts quality. The decorative arts flourished as the combination of talented artisans, the industrial revolution and rich Americans rushed to build their own European style castles in the United States.
Our Logo combined the powerful griffon with our company name and a tagline about our intention to offer classic alternatives to ‘everyday eyesores’.
The re-design of our Griffon symbol provides a much needed vector drawing to use for all our marketing needs.
Beaux-Arts Classic Products Mission Statement
Beaux-Arts Classic Products designs and manufactures classic alternatives to replace industrial elements found in all residential and commercial spaces, such as heating and air conditioning vent covers, return air filter grilles, speakers covers, radiator grilles, crawl space vents, and decorative trims for recessed lights. Our mission is to create architectural products that are functional works of art for those design projects that demand the best.
“The details are not the details. They make the design.” — Charles Eames
“Our products transform everyday eyesores into Functional Works of Art.”
We love our new Brand Logo. It captures the classical beauty of the griffon and the acanthus leaves which are the main ingredient in our most recent Louis XIV Style Decorative Grille Collection.
Every step in our process; the design, manufacture and marketing of our products is determined by the fact that Beaux-Arts is driven to make the best, without exception. We pride ourselves on our 5-Star reviews not only for the excellence of our products, but also our service.
“This item far exceeded my expectations and completely dresses up the room. I replaced a standard cold air vent cover that you probably didn’t notice but I did. Now, it looks like a piece of art. Not to mention the customer services was second to none. I also bought smaller ones to match and ended up switching out every wall vent cover we have!. Thank you thank you thank you!” Katie
“A must have for can lights! These are the most beautiful trim I have ever seen!!! I am ordering these for all of my can lights. If you go to the website they have chandelier ones and a wide range of different colors to choose from. Thank you so much for making these and turning ordinary lights in beautiful lights to look at.” Crystal Munding, October 9, 2017
“I just wanted to send you a quick email to tell you how absolutely thrilled I am with my grille/vent. I installed it this am and can’t stop looking at it. I order A LOT of things via internet (from furniture to knick knacks), through many companies, and I have seen it all in terms of customer service, packaging, and delivered vs. promised product over the years. From start to finish it has been a complete pleasure doing business with you and Beaux-Arts – excellent customer service, proper/perfect packaging (a commonly failed step in process), speedy delivery, and product is absolutely exquisite.” Many thanks, D MA